4 Amazing Tips on Content Marketing for Small Businesses

Historically, small businesses have been slower in adapting to content marketing methods and / or strategies that are utilize by corporate marketers. However, as (SEO) Search Engine Optimization practices have evolved considerably in the last couple of years – it’s become more than obvious that small businesses need to add eBooks, comparison guides and how-tos, as well as other content strategies to remain in competitive rankings.

It doesn’t matter if content is outsourced to an agency that offers content management servicesor done in house – ideas for creative, informative and engaging content more than often becomes scarce.

Regardless of that fact, we have 4 amazing tips on Content Marketing for small businesses. Check them out below:

1. Develop a Calendar for Content Marketing. Developing a calendar for content marketing will allow you to document content strategies and methods. Also, it’s an awesome way to ensure that content creation is done in a timely fashion and remains on schedule. This amazing method for content creation is often neglected and overlooked by many small businesses.

Approximately, 61 percent of content marketers have said that their greatest issue when creating content is that it’s too time consuming. Only 44% of marketers have reported to keep a calendar with documented content marketing methods and strategies.

Developing and putting together a calendar that’s designated for content scheduling for the month is the 1st step in setting aside time to brainstorm, strategize, create and finally publish content.

2. You Need to Find Out What Works For You!Before you go on a scavenger hunt for inspiration on other websites you need to have a good understanding of the features and components of past content that has been beneficial to you and your small business.

We advise you to utilize Webmaster Tools and Google Analytics to check on the leading, trafficked web pages and queries, so that you’re able to identify what content has worked the best and which keywords have been used to find your content. Furthermore, it is recommended to use Social Statistics, as they can also, give you insight on content that has done really well.

You can check out Social Media performances by using services, such as – Add This, which embed buttons to share on blogs and also, have tracking info. These are user friendly dashboards, which offer information on an array of click backs and shares.

3. Comprehending Social Media Trends for Topics. Social Media networks and/or platforms are extremely helpful in getting new idea topics. Creating content revolving around trending topics will give you invaluable content ideas, which people are actively searching for on real time.

For instance, Twitter has now had trending topics accessible for quite some time. Earlier this year – Facebook introduced trending topics as well… If you need or want to view trending topics on a more local scale, then you can utilize Trendsmap, which offers users a close and intimate look on trending topics and news that’s over laid on a map with information from Twitter’s social media platform.

Amplify content by covering different aspects of a story. Take a stance that’s controversial in nature or supplement it by using an array of media options, such as – infographics or videos.

4. Use Content That’s Visual. Although, the majority of SEO practices tend to focus on text that will be digested by different search engines – now, visual content has become a lot more appealing and interesting for your fellow, human readers. People seem to be naturally wired to be more attracted and more likely to engage with visual content. Ninety percent of the info that enters the human brain is acquired visually.

With that being said, content that uses images receives an estimated 94% more views than content without any visuals.

A recent survey on marketers from Marketing Sherpa observed that visuals were the simplest form of content to create. Develop infographics utilizing research that’s been done already for content or you can outsource image and/or visual creation to add on to your blog posts. You can easily keep your users and visitors engaged and scrolling through your website pages by simply adding interesting and eye catching GIFs and still images to your written content.

If you’re running a small operation or business it is still essential that you remain in the loop. As always, content is vital to the success of your SEO campaign. Start incorporating these tips to your current and future content and you’ll notice that you’ll experience less difficulties coming up with new topic ideas and/or interesting content for your users and visitors.

Writing The Right Kinds Of Articles For Your Small Business

Article writing is an excellent tool as it gives you recognition both professionally and personally. It is also a great way to help get more views for your business website. SEO programmers make it a major principle to write articles that will help increase viewership of your website. But article writing for your business requires a solid understanding of the right kinds of articles that will help yield the best result. This article will hopefully get you started on the right path towards writing effective articles.

#1: Look For The Keywords You Are Aiming For And Focus On Them

Every business is different and has different expectations for what keywords they are looking for. But the question is, how do you know what keywords to search for? The answer is based on what your business is and what your principles are. For example, if you are a franchise consulting company, your articles might focus on issues concerning franchising as well separate articles about consulting services. You may also choose to write articles about small business since many franchises usually involve small businesses for sale. You will have to do some research in order to uncover what keywords might work best for your respective business. The important thing is to focus your article writing efforts on those keywords.

#2: When You Write, It Is Preferable To Write From Your Own View As Opposed To Someone Else’s View

One of the beautiful things about writing articles is that it is not like writing an essay. There is no need to cite if you are writing about your own point of view. Article writing is a chance to express your own view or experience on a particular subject. This is often very useful as it gives the reader a chance to hear a fresh perspective on a particular topic that they may not have already heard. Going back to the franchise consulting example, you might offer some fresh perspectives on criteria you use to help others determine what franchise is a right fit for them. People may read that and get inspired by it. The important thing here is to do your best to write an original idea as opposed to simply copy one from another site as it increases your credibility as an author and also adds credibility to your business.

How To Stay Motivated While Article Publishing For Your Small Business

It is a lot of work putting an online business together as you have to constantly make calls, find ways to improve your website, and educate yourself on how to improve your business skills. If you are writing articles, it can also be a major challenge to stay on track writing articles weeks after week. The purpose of this article is to highlight some ways in which you can stay motivated so that you don't fall behind in terms of writing.

# 1: Always Reward Yourself For Reaching A Certain Number Of Articles Or Views And Pace Yourself Accordingly

Goals are always a good thing to have. They help keep you motivated because you feel that much better when you finally reach your goal. It is always good to reach a certain milestone because it gives you a chance to look back at all that you have accomplished up to that point. You should definitely reward yourself when you reach a specified number of articles or views so you can look back and reflect on all that you have accomplished up to that point. Always give yourself a chance to reflect on what you have done because it will give you motivation to do more.

It's always important to pace yourself whenever you have goals that you want to accomplish. Remember that it is better to write a few articles each week than to write them all in one setting. It is also advisable to take time during the week to think about what you will write and what you would like to communicate to your readers. This will help the writing process go smoothly.

# 2: Always Keep Track Of How Your Writing Is Helping Your Business And Look At The Big Picture

Remember that building an online business takes time and dedication. It will not happen with one article, even if it is a really important article. It takes a combination of articles and people reading them in order to see results. Nonetheless, every article that you write will bring some kind of result to your business whether it is more people reading your articles or more people clicking on the link you provide them in order to see your website. If you are using Twitter for your website and have linked it to your Ezine account, one of your articles may be retired to another person or you may start to get more followers for your account.

The important thing to remember is that each article is making some kind of impact which will eventually lead to your business prospering. It is important to step back and think about where you started out, back when your website did not have any views and you may have had no followers on Twitter and compare that to where you are today. Remember that your patience and perseverance will always pay off.