What Is The Purpose Of A Newsletter?

One of the primary purposes of a newsletter is to grow a list of prospects who are interested in the niche your newsletter is about. And of course, this is because the main purpose of a newsletter is to generate revenue for the owner. All other activities, such as giving away freebies and increasing traffic to an online newsletter website are secondary purposes meant to attract more subscribers and thus are ways to generate more sales in the future.

Savvy internet marketers use a newsletter as a way to pre-sell their subscribers. They send them free, high quality, useful information at regular intervals knowing that their readers will come to trust them and to believe that they really do have the ability to help them with whatever problem they are trying to solve. This is much more effective than attempting to close sales immediately, as many sales pages attempt to do.

Most people must be exposed to a product or service repeatedly before they will purchase it. On the average, a prospect visits a sales page SEVEN times before deciding to purchase. You can cut this number down by pre-selling your product or service through your newsletter.

So, how do you pre-sell your product or service to your subscriber?

You do this by writing articles related to whatever product or service you are offering to your prospects. For example, if your product is an e-book about list building, you would write several articles that teach your subscriber some basics about list building. Once you have published several of these articles, refer your subscribers to your product which includes more or more advanced ways to build a list.

Unfortunately, many new internet marketers do not understand this and will often end up avoiding list building because they feel that it is a time consuming activity that may not yield any profit in the long run. This couldn’t be further from the truth. As any successful internet marketer will tell you, “The money is in the list”!

A newsletter is one of the major building blocks of a successful internet business so setting up your newsletter properly from the very beginning is vital for your success. Publishing your own newsletter is the only real and almost effortless way to earn a steady income on the internet as it is an easy way for you to contact both your prospective and current customers.

Research shows that people read newsletters four times more than they read advertisements or brochures and are 7 times more likely to purchase a product from you than someone who is not your subscriber.

A good newsletter can improve your brand awareness, increase recognition of your name, establish you as an authority in your niche, and also help to set your business apart from your competition.

As a newsletter publisher, you can easily and conveniently spread your marketing influence and expertise to your subscribers.

Why You NEED To Publish An Online Newsletter

Anyone that has been into internet marketing for any length of time has heard the saying: ‘The money is in the list’. Savvy internet marketers agree that one of the easiest ways to grow and KEEP a list of prospects is by publishing a high quality, informative online newsletter at set intervals.

Publishing an online newsletter will help you to:

• Establish yourself as an expert in your chosen niche – By establishing yourself as an expert in your niche, your prospects will assume you are a reliable source for the information they are looking for.

• Build credibility – If you have a high level of credibility, people will be more apt to believe that you are able to provide the answer to the problem that they are having.

• Build a rapport with your subscribers – Building rapport is one of the most fundamental sales techniques. If you build a rapport with your readers, you will be able to build a relationship with them quicker and also gain their trust and confidence. Rapport is a powerful tool that will enable you to close more deals with less effort.

• Build a relationship with your existing and potential customers – People tend to purchase from those they know and trust. By building a relationship with your audience, you will find it is much easier to sell your products or services to them.

• Have a direct line of communication with your prospects – Opening a line of communication will allow you to ask your readers a multitude of questions. For example, you could ask them what information they are looking for. If you have an open line of communication with your subscribers, they will be more willing to respond to anything you ask them about. For example, you might send them a survey asking what kind of information they are looking for. You would then know exactly what your next product or service should be about.

• Provide information about your niche – People are always looking for information that will benefit them. Providing quality information about your chosen niche via your newsletter will not only benefit your prospects, but will also benefit you as you will be the person they go to for answers to their questions. Which you will provide them with through your products and services.

• Increase awareness of your business – In the movie, ‘A Field of Dreams’, one of the most famous lines was; ‘Build it and they will come’. But that doesn’t happen in real life. You need to make people aware of your business and what you are offering.

• Have a way to introduce new products and services to your prospects – If you have a list of prospects, you have an audience you can promote to over and over again. While you may still need to invest in some paid advertising, a receptive list of prospects that you have built a rapport and have a relationship with, will be very lucrative as well as cost effective.

• Be able to raise money quickly whenever you want – If you have an emergency, or are short on cash for whatever reason, sending an offer to your list of subscribers enables you to raise funds quickly and without needing to setup a time consuming adverting campaign.

Importance of Sending a Company Newsletter

Newsletter is a publication that is sent periodically to a group of people. With the development of technology, companies send digital newsletters to their subscribers through emails. Plenty of reasons are available for a company to send newsletters on a regular basis.

There are some tools which are specifically designed to help company owners in sending the newsletter. If you can get an email newsletter publisher, it will automate everything. All you need to do is to create the newsletter and give the remaining work to the newsletter software.

From the researches, it has been identified that 42 percent of the newsletter subscribers are more likely to buy from the companies that they have subscribed to. They feel that it is safe to buy products or services from your company. This article will let you know the importance of sending email newsletter to the potential customers of your company.

Branding:

Newsletters can help any company to achieve a higher brand recall. Through a business newsletter, you can interact with your customers and give them the opportunity to contact you with less hassle. When the customers get an issue with your product, they will tend to go through the email newsletter and contact you. When they are going for an upgrade to a more sophisticated product or service, your company will be the first one that will come to their mind. This will assist your company to enhance the customer base and make more sales.

Promote products/Services:

Sending company newsletters through email can be considered as a cost effective solution available for the companies to promote their products. It is a cheaper option than printing broachers or newsletters. Sending email newsletters are environmental friendly and they do not have the ability to cause any harmful effect to the nature.

Keep in touch with subscribers/clients:

You can send information like articles, announcements, free resources, related products, new products, free upgrades etc. to your subscriber base.This way they will know what is going on with your company and keep coming back to your web sites to read the content or get to know the updates.

Unlike other forms of communication that are inconvenient and difficult to personalize, business email newsletters are a breeze. A variety of email marketing tools are there and you need to go for a good and a reputed one out of them in order to experience a hassle free service.

A good newsletter publishing tool will manage your email list and customer base according to the way you want. From this option, you can send customized newsletters based on the profiles of customers. Doing the same thing on a printing campaign requires a lot of time as well as money. The email newsletter sending applications can make the life easy for you and give you the opportunity to get the maximum out of technology in order to develop your business.

If you haven’t started sending your own business newsletter, it is the perfect time to start and take your business to greater heights. Spending some time and money to look for the perfect newsletter publishing tool will be a great investment done towards the future of your company.

Ezine Vs Newsletter – Which is Right For Your Business?

Ezine and newsletter are two terms that are often used interchangeably among email marketers and their subscribers. On the surface, there appears to be little to no difference between the two. This is because both can generally be defined as an online publication that is distributed via the email system. With that said, these terms have two distinct origins and applications that set them apart.

Meet the Newsletter

Described as a newspaper or leaflet, the newsletter has been around for quite a while, going as far back as the Boston News-Letter in the early 1700s. Traditionally, it has been used to provide news or information to groups with interests in a specific topic. This aspect has not changed much as newsletters today are targeted at church members, students, business professionals and several other groups of people that share interest in a particular topic. What has changed is the method of delivery. While offline newsletters still exist, these publications have become more widespread online where they are distributed through the email system. Today, newsletters are an essential ingredient for email marketers looking to maintain communication with their target audience.

An Ezine

The term ezine is a portmanteau of the words electronic and zine. Contrary to popular belief, the term does not originate from magazine. It is actually derived from “fanzine”, a printed publication maintained by fans of specific niche topics. These publications are labeled as so because the fanatics typically freely distribute them, doing so out of passion for the topic rather than profit. Due to the similarities and the aspect of the internet, it is no surprise that the words ezine and newsletter are used synonymously. Many people have their own method of distinguishing the two, but only end up describing the same type of publication give or take a few factors. However, it is the diversity of the ezine that truly separates it from a newsletter.

Enter the Web

There are a number of ezines online. Some of the most common examples are EzineArticles, Ezine Directory and Amazines to name a few. These publications generally act as article directories, providing topics that range from email marketing and web hosting to health and finance. Many businesses, writers, and other professionals use these publications to gain exposure for their products or services, and increase traffic to their website. In this sense, an ezine is not like a newsletter at all. It runs on a web server and instead of delivering content via email, it does so from the web. So technically speaking, when most people refer to an ezine, they are actually describing a newsletter.

Clearing the Confusion

Deciphering an ezine from a newsletter can be very confusing and hopefully we did not make it worse. From a technical perspective, they are two different publications that offer their own unique advantages. When referred to synonymously, they are essentially one in the same. The good news for email marketers is that regardless of what you choose to call them, both can be a valuable tool that delivers immeasurable benefits for a marketing campaign.