5 Ways to Make Money with Your E-zine

If you’ve been publishing an e-zine for at least 6 months but still aren’t seeing real results from it, it’s time for a tune up. Here are 5 ways to improve your e-zine:

(1.) Spend more time tooting your own horn. At least 25% of your e-zine space should be about nothing but YOU. In this space you should give promos for your services, products, books, workshops, etc. You should list testimonials from clients and customers who truly love you.

(2.) Make your subscribers an offer that they simply cannot pass up. This will kickstart them into purchasing your other products and services. This can be a very powerful tactic whenever it is used right. For instance: Put a time limit on your offer (ie a few days

or by next week) for your client to take a percentage off of your product or service.

(3.) This is especially great for consultants and coaches… Your e-zine readers are already well aware that the way in which to get the BEST service from you would be to hire you one-on-one. However, there are lots of people out there who simply may not be able to afford this. So, why not offer them lower-priced options such as group coaching, teleclasses, online seminars, or a manual/e-book.

(4.) Do you often find your readers asking you about a topic which is indirectly related to what you have to offer? If so, then why not resell a resource that you heartily recommend and would put your reputation behind? Receiving commissions for your referals can make you some handsome extra cash for in your pocket. Of course, you don’t ever want to recommend any service or product to your readers that you haven’t spent enough time investigating so that you know that you’d be willing to back it up 100% or you’ll ruin the trust that you’ve worked so hard to build up in your readership.

(5.) While this won’t make you wealthy, you should still consider selling some ad space in your ezine so that you can get some extra cash. You could offer 1 sponsor ad at the top along with several “classified” ads at the bottom and still have plenty of room for boasting about your own product or service. Something like this would be easy to start since your own readers would be a great primary, target audience for buying such ads since they already know that they can trust you. Once they’ve seen their ad effectively presented within your e-zine, you’ll have some power from the word of mouth. You can also list your e-zine in the numerous e-zine advertising directories that can be found all over the Internet. These services help match advertisers with appropriate publishers such as yourself. This does NOT mean that you can’t be selective about the types of ads that you choose to accept though. Of course, your readers will know that these ads don’t represent YOUR business, their quality will still indirectly influence your readers’ perception of you.

Remember! If you’re not getting any direct business from your e-zine right now, you’re still benefiting from it. Your e-zine is helping to establish you as an expert in your field while giving you massive online exposure which only helps add to your credibility. It, along with blogs, will also force you to package your knowledge into concise articles on a regular basis, which you can then recycle for many other marketing uses that you’re sure to find along the way.

Make Your Ezine Make You Money

Writing a regular ezine/newsletter can sometimes feeling like hard work. So if you’re putting in the time and effort to give your readers valuable content, consider implementing at least a few of the strategies in this article to help your efforts pay off in profits.

Here are 4 ways to help your ezine make you more money:

1. Self-promote

Besides giving valuable content in each issue of your ezine, don’t forget to add a little self-promotion as well. After all, it is one of your best marketing tools, and you want to make sure that you are letting your subscribers know what products and services you have available for them. It’s best to do this in a separate section of your ezine, instead of in the copy of the article you write for your readers. A short blurb about you and what you offer, as well as a bit about one of your products and services with a link to more information is all you really need to do.

A tip: If space allows, consider adding one or two short testimonials from your clients/customers who are raving fans, too.

Depending on the method through which you are publishing your ezine, you can track how many times your links are clicked on, which gives you valuable market research information about what your readers are interested in finding out more about.

2. Give Options

If you are a service professional, know that there are many people who would like to hire you one-on-one but that option doesn’t fit into their budget just yet. If you offer them other options, and promote those offerings in your ezine, you’ll turn some of those prospects into paying clients.

For example, if you coach or consult one-on-one, consider offering a group coaching program with a price point that would be much more accessible than your private fees would be. Or take your knowledge and package it into an ebook, or a series of teleseminars, or an ecourse, and price them reasonably.

3. Offer specials

Your readers may find the content of your free ezine valuable and would really like more, but they might need a bit ofencouragement to buy from you. So give your subscribers a special discount on something you offer, with a time limit for purchasing (which really does encourage people to “act now”).

For example, offer a 2-for-1 deal on your ebooks, or 20% off one of your programs if they register within a week. This strategy will move some of your readers from the “free” part of your funnel into the “fee” part of your funnel, which is exactly what you want.

4. Offer recommendations

I get so many questions about the services I use in my business that I decided to give one recommendation in each issue of my ezine. These products and services are ones I truly believe are of high quality, because I have used them personally or because they come highly recommended to me by my mentor coaches. Some of these I am a reseller of (an affiliate), meaning I make a small commission on every sale I make, and others are products and services I love and know would be of value to my subscribers.

Don’t forget that your number one priority with your ezine is to provide valuable content for your subscribers. Proportion 10-20% of your content with promoting you and your offerings, and you will be working smarter and not harder.

Also remember that with each issue you put out, you are building trust and rapport with your list, becoming known as an expert in your niche, and gaining lots of exposure (especially if you submit your EzineArticles to article submission services), all of which are so important to the overall success of your business.

Copyright 2005 Alicia Forest