When you’re trying to figure out how to get traffic to your web content, there are a lot of options to evaluate. And it’s important that you pick the ones that go well with the product/service you are offering and the target audience for that product/service.
Using ezines to promote your products is a fantastic way to hit the right audience because there is an ezine for every niche possible. There are even ezines about ezines! If you want to save a lot of time doing your own research for the possible ezines to fit your niche, you can use ezine directories.
In case you’re unfamiliar with ezines, they are basically a newsletter that is sent out to a subscriber list who has confirmed interest in receiving them. If you find one that matches what your business offers, you are guaranteed a qualified audience to advertise to.
The best way to reach this audience is by placing what is called an Ezine Solo Ad. This basically means that the producer of the ezine will send out your text ad to his/her audience for a price.
In order to find the right ezines, you can go through ezine directories and do a search for the keywords or keyword phrases that represent your business to find a targeted ezine that you can advertise in.
Here are a few of the many directories that you can take a look at:
New-List offers a wide variety of general categories and thousands of thousands of specific newsletters to choose from within these categories.
eZINESearch allows you to type in the general category that pertains to your business, a description and some keywords. Once you’ve entered this information, you are taken to the results of your search and can get more information about what each ezine offers, the size of its mailing list, the frequency of the mailings, etc.
BestEzines have thousands of ezines to display along with reviews and complete information about each ezine including the target audience, frequency of the newsletter, tags and how many times the ezine has been viewed.
Ezine Directory offers an impressive list of ezines within a fair number of topics but does not provide you with the details on each. In any case, it is always better to contact the publisher of an ezine directly to verify statistics, price, etc. of the ezine.
Jogena’s eZine Directory offers both a listing of ezines and a listing of e-books, which is a nice twist. This site is very well-done and offers a great deal of information on both topics, in a way that is clear and easy to understand.
The Directory of Ezines is actually a paid service but well-worth the investment necessary. Not only does this site offer you an extremely detailed profile of all the different ezines, the owner, Charlie Page, actually also offers you one on one consulting on how to use his service as well as other ezines.
Hopefully these Ezine directories will hold some of the information you’re looking for!