What is an Ezine? A Brief Introduction

Although it can be defined in many ways, an ezine is basically an electronic magazine publication distributed via the internet. The term is often used interchangeably with “newsletter” due to their similar methods of delivery and overall purpose. Generally speaking, it can be centered around any topic the publisher chooses and obtains readers through consensual subscriptions. It is estimated that thousands of ezines are currently circulating throughout the internet everyday.

Benefits of Ezine Publishing

An ezine can help you establish an online presence and maintain continuous communication with your audience. More importantly, it can be a key revenue driver that enables you to enjoy a profitable and successful business. It makes a great way to build a quality list of subscribers and keep them informed about your offerings or whatever is happening in your field. Because you have complete control over your publication, you have the power to customize an ezine with the styles and features that give your content the maximum impact. You also have the option to offer advertising space to interested marketers, a factor that could provide you with a consistent stream of revenue should your publication become a success.

Ezine Topics

As we mentioned above, an ezine can be centered around any topic you prefer. Keep in mind, however, that it is best to focus on your area of expertise. For example, there are publications based on day cares, Information Technology, and simply general topics. While this should go without saying, it just would not make sense for a publication to offer tips on web design when your business involves selling mortgages. Creating an ezine based on a topic you specialize in or enjoy tends to make writing the content much easier. Several markers choose to create publications that coincide with their website since it is where the bulk of their subscribers are obtained.

Ezine Publication Releases

Just as you have control of the content, you also have the freedom to publish your ezine as frequently as you would like. Of course the frequency depends on various factors, but if you only have a small number of subscribers, you may want to consider only publishing once a month. This way, you do not come off as over aggressive and scare away the few readers you have. As your list of subscribers grows, you may feel comfortable publishing on a weekly or bi-weekly schedule. The most important of aspect of ezine publishing is consistency. Do not get your subscribers hooked with a few good issues and then hang them out to dry when they are craving for more.

An ezine can be a powerful marketing tool that supports your entire business. While promoting one takes a lot of dedication and hard work, the rewards of building a successful publication is worth every bit of it. Because you are provided with consent from your subscribers, you can send out company news, announcements, advertisements, discounts, or what ever works best for your audience. With the right approach, you can make an ezine a viable solution for your business.

Choosing Your E-Zine Topic – 3 Hints for Making Your Decision

Choosing the topic of your ezine is no light decision. I have put together 3 hints to take some of the strain off your brain and get you going in the right direction.

1.Share your passion.

What are you passionate about? If you’re publishing an ezine for your business, then I hope it’s your company, product or service that holds your passion. But those aren’t the only motivations for ezines.

Whatever your passion, writing about it will make your ezine strong. Passionate writing, whether it’s about tying flies for fishing or piecing together heirloom quilts, is powerful writing. When you write with passion it ignites the page and excites your readers, making them want to read more.

2.Research the competition.

Get on the internet and search the ezine directories for other ezines with topics that are similar to yours.

There are many ezine directories with free access; all you have to do is put in the time and effort to research them. To find out which ones are free type “free ezine directories” into the search engine on your computer.

What will you need to research once you find your ezine competition?

oLayout – Which layout was appealing to the eyes as well as user friendly?

oContent – Did you find any of the content of value to you? Was it presented in an appealing way?

oLength – What was the average length of the ezines that you liked the most?

oArticles – Were the articles of interest and in keeping with the ezine topic? Were they well written and engaging?

oWriting style – What type of writing style did your favorite competitor’s ezine have? Was it a friendly, conversational tone or a preachy, soapbox one? How about your least favorites?

oAdvertisements – What was the ratio of advertisements to articles in your favorites? In your least favorites?

By studying the competition in this way you will get a strong idea of what you want your ezine to include or exclude and thereby sidestep potential setbacks.

3.Research reader interest.

There is a big difference in need to know and want to know. Most people read very little because they need to know something, they read because they want to know something.

Someone who needs to know something will only read enough to get the bare facts. Someone who wants to know something will read like a sponge, absorbing everything they can about the subject.

Find out what your subscribers want to know about your topic and you’ll have a loyal following that can’t wait to see your next issue in their inbox.

How do you find out what potential subscribers want to know about your topic?

oSearch the blogs – There are hundreds of blogs on every topic imaginable. A quick search of popular blogs in your topic will show you what people want to know about that topic.

oWeb traffic reports – If you have a website pertaining to the topic of your ezine, read your traffic reports. They will tell you which of your pages is most popular, thus giving you an idea of what your potential subscribers want to know.

owordtracker.com – This site accurately tracks what people are typing into their search engines. This will give you up-to-date information on what the hot topics are.

If you follow your passion, research your competition and research reader interest you will be head and shoulders above the crowd in publishing an ezine that gives your subscribers just what they want. And, I know that’s just what you want.

Increase Your Ezine Readership With These 11 Tips

Online newsletters (ezine’s) are a quick and effective way of reaching your clients. You are able to keep them informed about new products and special offers and they are a great way to get your clients back to your website or into your office.

However, as we are all aware, we are bombarded with hundreds of emails, so the trick is to keep your clients interested. We want to make sure that your ezine is actually read and not just trashed. Below you will find some invaluable tips to ensure your ezine is read.

1. Define your target market

Before deciding on what to include in your ezine, define your target market. There is no point sending out an ezine to the wrong market. Think about who they are, their demographics including age, sex, income level. Also work out what they would be interested in. The trick here is to focus your content on what is relevant to your target market.

2. Gain permission

These days with the introduction of the SPAM Act it’s imperative that you comply. As a business you must require permission from your recipients before sending any information to them.

This could be in the form of online signup or a consumer within your business. If you gain permission in the beginning – your clients will be expecting your ezine and hence this will increase the chance of it being read.

3. Give your ezine a purpose

Instead of just sending out information your clients may be interested in, ensure that your ezine has a purpose which is related to your business goals. Create a memorable, high impact ezine which your clients will refer to in the future and forward to their associates.

Articles should be focused on important aspects of your business from your clients point of view – not yours. You can also include information from happy clients which may be able to assist other clients or products and services from other companies who your clients could use.

4. Properly structure your ezine

Clients love consistency. For this reason your ezine should have a clearly defined template which doesn’t change from issue to issue. They can expect the same each time which makes it easier and quicker for them to read and find the information they require hence increasing your readership.

5. Get it done professionally

You understand as a business owner there is nothing more frustrating than receiving anything which is poorly structured or unprofessional. Which is why you should focus on your core business and let the professionals design your template. You need to ensure that your template reflects you company and branding – whilst being functional. A professional graphic designer can assist you with this.

The articles and information can either be written by yourself, your team or a professional copywriter. Just ensure that the language is directed at your target audience. Also check with suppliers, clients and associates who may like to include their articles – make sure it is relevant to your target market.

6. Tease your audience

In our time poor society, your clients will only want to read what’s relevant to them. Make it easier for them by including an article teaser and if they are interested they can click and read the entire article. It will make it easier for them to find what they are interested in – instead of not reading any of the ezine.

7. Personalize your ezine

Each and every one of your clients want to feel special and appreciated. The easiest way to achieve this is through personalization of your ezine. You can add their name to the introduction field or the product they last purchased, any field can be inserted to add that personalized touch. A little bit of work makes your clients feel special.

8. Send your ezine from a person

When sending your ezine make sure the email address is personal to someone – not [email protected] or [email protected] People are dealing with your business due to the people in it, they don’t want to deal with a machine. By having your ezine from a person, it makes your clients feel like they are part of your business process.

9. Make it appealing

People who are your clients are interested in people, they are not interested in companies. To increase your ezine readership make it personal. Include information about you and your life. You can also include team profiles so your clients know who is on the other end of the phone/email.

10. Give them an option to go further

As with any marketing or advertising activity you should always include an offer or a call to action. Don’t put in all the hard yards and not give your clients an option to go a step further. You can include a client only offer, a link to a special webpage or a contact us form. Make it easy for your clients to do business with you and you will generate results from your ezine.

11. Measure your results

Again with any marketing and advertising activity you should always test and measure. After each newsletter make sure you check which articles and parts were read and clicked on. These will let you know what your clients do and don’t like and, of course, include more of what they like next time. By keeping them interested they are more likely to continue reading your ezine.

It may sound like a time consuming process, however a professionally presented, well structured ezine can generate huge results for your business.

Ezine Publishing – Ways to Earn with Publishing Your Articles Online

With a lot of people writing their ways to earn online, publishing ezines is becoming a trend. Publishing ezines is a big tool used as a marketing strategy for online businesses. The good thing about it is you don’t have to be a master of the craft to be able to do it.

Here are the few simple things you can do to earn by publishing ezines:

Get Equipped with Autoresponders. An autoresponder would help you distribute your ezine to as many people as you want. They are programmed in such a way that the articles are sent to people who you want to these articles.

Include Advertisement. A lot of ezines sent to people include advertising banners or links. These are not just there for free. This is a part of some companies’ marketing scheme so if your making the ezine, you can be paid a lot by just including those in what you’re publishing.

Sell your Skills. If you are good in making ezines, you can provide your service to companies that need ezine writers. There are a lot of them online. You just need to know where to look for projects like this. You can search in forums, job bidding programs and job directories. Companies pay good incentives for people who are really experienced in marketing using ezines so start building your portfolio by creating your own ezines.

Ezine is really becoming a big thing in Internet marketing. So don’t be left behind. Anyway, it’s really easy to publish and earn from your very own ezine.

5 Ways to Make Money with Your E-zine

If you’ve been publishing an e-zine for at least 6 months but still aren’t seeing real results from it, it’s time for a tune up. Here are 5 ways to improve your e-zine:

(1.) Spend more time tooting your own horn. At least 25% of your e-zine space should be about nothing but YOU. In this space you should give promos for your services, products, books, workshops, etc. You should list testimonials from clients and customers who truly love you.

(2.) Make your subscribers an offer that they simply cannot pass up. This will kickstart them into purchasing your other products and services. This can be a very powerful tactic whenever it is used right. For instance: Put a time limit on your offer (ie a few days

or by next week) for your client to take a percentage off of your product or service.

(3.) This is especially great for consultants and coaches… Your e-zine readers are already well aware that the way in which to get the BEST service from you would be to hire you one-on-one. However, there are lots of people out there who simply may not be able to afford this. So, why not offer them lower-priced options such as group coaching, teleclasses, online seminars, or a manual/e-book.

(4.) Do you often find your readers asking you about a topic which is indirectly related to what you have to offer? If so, then why not resell a resource that you heartily recommend and would put your reputation behind? Receiving commissions for your referals can make you some handsome extra cash for in your pocket. Of course, you don’t ever want to recommend any service or product to your readers that you haven’t spent enough time investigating so that you know that you’d be willing to back it up 100% or you’ll ruin the trust that you’ve worked so hard to build up in your readership.

(5.) While this won’t make you wealthy, you should still consider selling some ad space in your ezine so that you can get some extra cash. You could offer 1 sponsor ad at the top along with several “classified” ads at the bottom and still have plenty of room for boasting about your own product or service. Something like this would be easy to start since your own readers would be a great primary, target audience for buying such ads since they already know that they can trust you. Once they’ve seen their ad effectively presented within your e-zine, you’ll have some power from the word of mouth. You can also list your e-zine in the numerous e-zine advertising directories that can be found all over the Internet. These services help match advertisers with appropriate publishers such as yourself. This does NOT mean that you can’t be selective about the types of ads that you choose to accept though. Of course, your readers will know that these ads don’t represent YOUR business, their quality will still indirectly influence your readers’ perception of you.

Remember! If you’re not getting any direct business from your e-zine right now, you’re still benefiting from it. Your e-zine is helping to establish you as an expert in your field while giving you massive online exposure which only helps add to your credibility. It, along with blogs, will also force you to package your knowledge into concise articles on a regular basis, which you can then recycle for many other marketing uses that you’re sure to find along the way.