Ezine Publishing – Ways to Earn with Publishing Your Articles Online

With a lot of people writing their ways to earn online, publishing ezines is becoming a trend. Publishing ezines is a big tool used as a marketing strategy for online businesses. The good thing about it is you don’t have to be a master of the craft to be able to do it.

Here are the few simple things you can do to earn by publishing ezines:

Get Equipped with Autoresponders. An autoresponder would help you distribute your ezine to as many people as you want. They are programmed in such a way that the articles are sent to people who you want to these articles.

Include Advertisement. A lot of ezines sent to people include advertising banners or links. These are not just there for free. This is a part of some companies’ marketing scheme so if your making the ezine, you can be paid a lot by just including those in what you’re publishing.

Sell your Skills. If you are good in making ezines, you can provide your service to companies that need ezine writers. There are a lot of them online. You just need to know where to look for projects like this. You can search in forums, job bidding programs and job directories. Companies pay good incentives for people who are really experienced in marketing using ezines so start building your portfolio by creating your own ezines.

Ezine is really becoming a big thing in Internet marketing. So don’t be left behind. Anyway, it’s really easy to publish and earn from your very own ezine.

5 Ways to Make Money with Your E-zine

If you’ve been publishing an e-zine for at least 6 months but still aren’t seeing real results from it, it’s time for a tune up. Here are 5 ways to improve your e-zine:

(1.) Spend more time tooting your own horn. At least 25% of your e-zine space should be about nothing but YOU. In this space you should give promos for your services, products, books, workshops, etc. You should list testimonials from clients and customers who truly love you.

(2.) Make your subscribers an offer that they simply cannot pass up. This will kickstart them into purchasing your other products and services. This can be a very powerful tactic whenever it is used right. For instance: Put a time limit on your offer (ie a few days

or by next week) for your client to take a percentage off of your product or service.

(3.) This is especially great for consultants and coaches… Your e-zine readers are already well aware that the way in which to get the BEST service from you would be to hire you one-on-one. However, there are lots of people out there who simply may not be able to afford this. So, why not offer them lower-priced options such as group coaching, teleclasses, online seminars, or a manual/e-book.

(4.) Do you often find your readers asking you about a topic which is indirectly related to what you have to offer? If so, then why not resell a resource that you heartily recommend and would put your reputation behind? Receiving commissions for your referals can make you some handsome extra cash for in your pocket. Of course, you don’t ever want to recommend any service or product to your readers that you haven’t spent enough time investigating so that you know that you’d be willing to back it up 100% or you’ll ruin the trust that you’ve worked so hard to build up in your readership.

(5.) While this won’t make you wealthy, you should still consider selling some ad space in your ezine so that you can get some extra cash. You could offer 1 sponsor ad at the top along with several “classified” ads at the bottom and still have plenty of room for boasting about your own product or service. Something like this would be easy to start since your own readers would be a great primary, target audience for buying such ads since they already know that they can trust you. Once they’ve seen their ad effectively presented within your e-zine, you’ll have some power from the word of mouth. You can also list your e-zine in the numerous e-zine advertising directories that can be found all over the Internet. These services help match advertisers with appropriate publishers such as yourself. This does NOT mean that you can’t be selective about the types of ads that you choose to accept though. Of course, your readers will know that these ads don’t represent YOUR business, their quality will still indirectly influence your readers’ perception of you.

Remember! If you’re not getting any direct business from your e-zine right now, you’re still benefiting from it. Your e-zine is helping to establish you as an expert in your field while giving you massive online exposure which only helps add to your credibility. It, along with blogs, will also force you to package your knowledge into concise articles on a regular basis, which you can then recycle for many other marketing uses that you’re sure to find along the way.

Make Your Ezine Make You Money

Writing a regular ezine/newsletter can sometimes feeling like hard work. So if you’re putting in the time and effort to give your readers valuable content, consider implementing at least a few of the strategies in this article to help your efforts pay off in profits.

Here are 4 ways to help your ezine make you more money:

1. Self-promote

Besides giving valuable content in each issue of your ezine, don’t forget to add a little self-promotion as well. After all, it is one of your best marketing tools, and you want to make sure that you are letting your subscribers know what products and services you have available for them. It’s best to do this in a separate section of your ezine, instead of in the copy of the article you write for your readers. A short blurb about you and what you offer, as well as a bit about one of your products and services with a link to more information is all you really need to do.

A tip: If space allows, consider adding one or two short testimonials from your clients/customers who are raving fans, too.

Depending on the method through which you are publishing your ezine, you can track how many times your links are clicked on, which gives you valuable market research information about what your readers are interested in finding out more about.

2. Give Options

If you are a service professional, know that there are many people who would like to hire you one-on-one but that option doesn’t fit into their budget just yet. If you offer them other options, and promote those offerings in your ezine, you’ll turn some of those prospects into paying clients.

For example, if you coach or consult one-on-one, consider offering a group coaching program with a price point that would be much more accessible than your private fees would be. Or take your knowledge and package it into an ebook, or a series of teleseminars, or an ecourse, and price them reasonably.

3. Offer specials

Your readers may find the content of your free ezine valuable and would really like more, but they might need a bit ofencouragement to buy from you. So give your subscribers a special discount on something you offer, with a time limit for purchasing (which really does encourage people to “act now”).

For example, offer a 2-for-1 deal on your ebooks, or 20% off one of your programs if they register within a week. This strategy will move some of your readers from the “free” part of your funnel into the “fee” part of your funnel, which is exactly what you want.

4. Offer recommendations

I get so many questions about the services I use in my business that I decided to give one recommendation in each issue of my ezine. These products and services are ones I truly believe are of high quality, because I have used them personally or because they come highly recommended to me by my mentor coaches. Some of these I am a reseller of (an affiliate), meaning I make a small commission on every sale I make, and others are products and services I love and know would be of value to my subscribers.

Don’t forget that your number one priority with your ezine is to provide valuable content for your subscribers. Proportion 10-20% of your content with promoting you and your offerings, and you will be working smarter and not harder.

Also remember that with each issue you put out, you are building trust and rapport with your list, becoming known as an expert in your niche, and gaining lots of exposure (especially if you submit your EzineArticles to article submission services), all of which are so important to the overall success of your business.

Copyright 2005 Alicia Forest

Is Ezine Marketing Dead Or is it Still a Viable Option For My Business?

Ezines help you establish yourself as an expert in your field. When current and prospective clients receive your ezine filled with helpful information that is relevant to their needs, desires, and interests, they will begin to regard you as a source of information. Not only that but when they have questions or needs, you may very well be the first person that they call on for help simply because you obviously know your stuff and because your regular contact puts you foremost in their minds.

Ezines are also still an amazing marketing tool. They put your company and your products or services in front of customers in a non-threatening, non-obtrusive way. You create a community with your clients and prospects by involving them in industry news and even more if you ask for feedback and offer a question and answer column.

Lastly, ezines offer you a regular method of putting new offers or a new product or service information in front of your customers and prospects. You don’t have to wait for a ezine issue to make them aware. You have their email, sending out a supplemental ezine with information or offers just for subscribers is a great way to sell. Podcasts, audio, and video marketing and blogs are all popular mediums, still nothing beats the opportunity to be invited into your customer’s email box on a regular basis.

According to the Kelsey Group, 70% of U.S. households use the internet as an information source when shopping for products and services. In fact, according to Jupiter Research, having a website is imperative in the dialogue between retailers and consumers. They estimate that online sales are only 5% of the total retail market but about 30% of retail sales are researched on line prior to purchase.

What does this mean to your company?

Well it certainly means that you need a website but even more than that, it shows just how important an e-Ezine is to your marketing campaign. Why do you need both? They both provide your customer with information about your company. If done correctly, they both entice your customers to purchase your products and services. In fact, if you provide your customers the ability to purchase on-line then your website goes one step further than a Ezine ever could.

How Can an Ezine Benefit Your Company?

Ezines build credibility by providing potential customers with valuable information on a timely and consistent basis but they’re also an integral part of your marketing campaign. While your website offers valuable information about your company, your products, and your services; your ezine can delve deeper into your buyer’s concerns, interests, desires, and needs.

Your customer might go to your website to find out what products you offer but your ezine can show how a specific product can benefit a certain area of your customer’s life. A manufacturer of roofing products for the construction industry might detail their products and benefits on their website but a ezine article could detail how a particular roofing product could speed up actual construction time and thus lower the overall job cost saving prospective clients time and money.

Ezines can build customer loyalty. Despite the vast number of ezines pouring into in-boxes on a daily basis, people enjoy being part of a community, being kept informed, and being valued as a customer. Sending your valued clients and prospects regular updates and offers on your products or services as well as information to better their lives, involves them and brings them into your corporate community. Moreover, if you provide a question and answer feature in your ezine, it shows them that you value their concerns.

How can my Website and Ezine work together?

On the internet, there are two crucial methods of acquiring sales, the first is to generate traffic to your website and the second is to convert your website visitors into customers. While your website may drive traffic to your store or business, your ezine can serve to drive traffic to your website in a variety of ways.

Ezine Archives and Search Engine Optimization. When potential customers begin their research process they often start with a search engine. An archive of ezine articles that match their key words brings them directly to your website where they may read the plethora of articles that you have on the relative subject matter. The longer that you keep this potential customer at your site, the more likely they are to make a purchase.

More important than waiting for potential prospects to find your website on a search engine, your ezine will bring them to it. Providing valuable information and including a forward to a friend option in your ezine and you have the ability to widen your prospect base and thus widen the potential number of visitors to your website.

Ezines are a valuable tool for evaluating your customer’s buying habits. Tracking what your customers and prospects read in each ezine can give you insight on how to optimize your product selection, placement, and help to focus future marketing initiatives.

While your website makes the front end sale or sends the customer to your store, ezines provide you the opportunity to build on your relationship with your customer and encourage future sales. It increases the lifetime value of your customer.

While, there’s no doubt about the importance of a website, an ezine can prove to be a valuable marketing tool to, not only drive traffic to your website but to also build relationships with current and prospective customers.

What is Involved in Creating An Ezine?

Before you get started, it is important to take some time and research your competition. Do they have ezines? If they do, subscribe to them. Search their archives. What do you like about the ezine? What do you not like? What can you do better or differently from them? What can you learn from them?

Look at the ezine not just as a business owner with an eye for marketing but also review it from the eye of a consumer. It is vitally important throughout this entire process that you are able to get inside the head of your consumer.

Expect that you will take approximately 8-10 hours to craft your first ezine. After than, you can expect it to take approximately 4-5 hours per issue depending on how you’re distributing the ezine and how much copy you plan on offering. Set aside an hour and a half per article if you’re writing them all yourself.

o Creating the original design format for ezine 6 hours

o Creating the copy-2 hours (for a 1 or 2 article ezine)

o Formatting the ezine-1 hour

o Sending the ezine-10 minutes

o Testing/tracking-1 hour per ezine

As you develop a method for creating your ezine this process can be significantly shortened. I’m a writer so it takes me much less time to craft the copy but my graphic design skills are shall we say…challenged so it takes me much more time to design and format a ezine.

Regardless, the initial time commitment will be greatly shortened as you become more accustomed to the process. So don’t be deterred by the initial time commitment.

Why You NEED an E-Zine Marketing List

An E-Zine is an online newsletter, sent via email, to people on your marketing list. If you don’t have a marketing list, it’s difficult to SEND an E-Zine, and you miss a whole list of functional marketing options. The key component here is building a list, and I can help you with that, but first, let’s discuss all the reasons why you NEED an E-Zine.

1 – Invitation to Bring People Back

People really will forget about you, if you don’t INVITE them to come back to your site, or have some way of connecting with them to bring them back to your website. An E-Zine offers at minimum, an announcement feature that you can use whenever you publish a blog post, telling people – Hey, come see my latest informational blog post.

2 – Another Income or Revenue Building Source

Did you know you could sell ads for your E-Zine? People who are interested in what you offer, may also be interested in other like minded business offers, and those people will pay for advertizing in a related publication. These can sell for as little as $10 – $15 per publication, or as much as $2,000 per publication.The value of the ads is dependent on the number of people on your list. Yeah, we’re back to building you a great list!

3 – A Means of Distributing Informative Articles

Informative articles and valuable content can be shared in your E-Zine, with links back to your website. This drives traffic, builds revenue, and grows your page rank for your website. By creating an informative base of knowledge about your industry at your website, you attract more clients who need information, and gain new clients who want what you offer. Article Marketing goes well with List Building.

4 – Invitation to Participate in Specials and Discounts

Adding a discount certificate or special pricing section to your E-Zine encourages buying customers to come back for a special deal. You send them a coupon in their email, to be printed off – or not, and they bring their coupon to your business to get a great price on items or services you sell. You’d think they won the lottery with the speed some of them return to get their 10% discount!

5 – Invitations to Events

Whether you participate in frequent flyer programs, special annual events and holidays, or just randomly hold a book signing at the local book store, you’ll want to share these details with your Marketing List. More importantly, they’ll want to know. Grow a list of participating team members and share these details with them. If they’re on your list, it’s easy, just send them out an email update and tell them about your event.

Yeah, you really do need a list. Your list will help your business grow by providing you access through a permission-based ezine publishing service that helps you with the process of growing your list, reducing the churn on your list, and improving your communication efforts with the people on your list.