Writing The Right Kinds Of Articles For Your Small Business

Article writing is an excellent tool as it gives you recognition both professionally and personally. It is also a great way to help get more views for your business website. SEO programmers make it a major principle to write articles that will help increase viewership of your website. But article writing for your business requires a solid understanding of the right kinds of articles that will help yield the best result. This article will hopefully get you started on the right path towards writing effective articles.

#1: Look For The Keywords You Are Aiming For And Focus On Them

Every business is different and has different expectations for what keywords they are looking for. But the question is, how do you know what keywords to search for? The answer is based on what your business is and what your principles are. For example, if you are a franchise consulting company, your articles might focus on issues concerning franchising as well separate articles about consulting services. You may also choose to write articles about small business since many franchises usually involve small businesses for sale. You will have to do some research in order to uncover what keywords might work best for your respective business. The important thing is to focus your article writing efforts on those keywords.

#2: When You Write, It Is Preferable To Write From Your Own View As Opposed To Someone Else’s View

One of the beautiful things about writing articles is that it is not like writing an essay. There is no need to cite if you are writing about your own point of view. Article writing is a chance to express your own view or experience on a particular subject. This is often very useful as it gives the reader a chance to hear a fresh perspective on a particular topic that they may not have already heard. Going back to the franchise consulting example, you might offer some fresh perspectives on criteria you use to help others determine what franchise is a right fit for them. People may read that and get inspired by it. The important thing here is to do your best to write an original idea as opposed to simply copy one from another site as it increases your credibility as an author and also adds credibility to your business.

Is Ezine Marketing Dead Or is it Still a Viable Option For My Business?

Ezines help you establish yourself as an expert in your field. When current and prospective clients receive your ezine filled with helpful information that is relevant to their needs, desires, and interests, they will begin to regard you as a source of information. Not only that but when they have questions or needs, you may very well be the first person that they call on for help simply because you obviously know your stuff and because your regular contact puts you foremost in their minds.

Ezines are also still an amazing marketing tool. They put your company and your products or services in front of customers in a non-threatening, non-obtrusive way. You create a community with your clients and prospects by involving them in industry news and even more if you ask for feedback and offer a question and answer column.

Lastly, ezines offer you a regular method of putting new offers or a new product or service information in front of your customers and prospects. You don’t have to wait for a ezine issue to make them aware. You have their email, sending out a supplemental ezine with information or offers just for subscribers is a great way to sell. Podcasts, audio, and video marketing and blogs are all popular mediums, still nothing beats the opportunity to be invited into your customer’s email box on a regular basis.

According to the Kelsey Group, 70% of U.S. households use the internet as an information source when shopping for products and services. In fact, according to Jupiter Research, having a website is imperative in the dialogue between retailers and consumers. They estimate that online sales are only 5% of the total retail market but about 30% of retail sales are researched on line prior to purchase.

What does this mean to your company?

Well it certainly means that you need a website but even more than that, it shows just how important an e-Ezine is to your marketing campaign. Why do you need both? They both provide your customer with information about your company. If done correctly, they both entice your customers to purchase your products and services. In fact, if you provide your customers the ability to purchase on-line then your website goes one step further than a Ezine ever could.

How Can an Ezine Benefit Your Company?

Ezines build credibility by providing potential customers with valuable information on a timely and consistent basis but they’re also an integral part of your marketing campaign. While your website offers valuable information about your company, your products, and your services; your ezine can delve deeper into your buyer’s concerns, interests, desires, and needs.

Your customer might go to your website to find out what products you offer but your ezine can show how a specific product can benefit a certain area of your customer’s life. A manufacturer of roofing products for the construction industry might detail their products and benefits on their website but a ezine article could detail how a particular roofing product could speed up actual construction time and thus lower the overall job cost saving prospective clients time and money.

Ezines can build customer loyalty. Despite the vast number of ezines pouring into in-boxes on a daily basis, people enjoy being part of a community, being kept informed, and being valued as a customer. Sending your valued clients and prospects regular updates and offers on your products or services as well as information to better their lives, involves them and brings them into your corporate community. Moreover, if you provide a question and answer feature in your ezine, it shows them that you value their concerns.

How can my Website and Ezine work together?

On the internet, there are two crucial methods of acquiring sales, the first is to generate traffic to your website and the second is to convert your website visitors into customers. While your website may drive traffic to your store or business, your ezine can serve to drive traffic to your website in a variety of ways.

Ezine Archives and Search Engine Optimization. When potential customers begin their research process they often start with a search engine. An archive of ezine articles that match their key words brings them directly to your website where they may read the plethora of articles that you have on the relative subject matter. The longer that you keep this potential customer at your site, the more likely they are to make a purchase.

More important than waiting for potential prospects to find your website on a search engine, your ezine will bring them to it. Providing valuable information and including a forward to a friend option in your ezine and you have the ability to widen your prospect base and thus widen the potential number of visitors to your website.

Ezines are a valuable tool for evaluating your customer’s buying habits. Tracking what your customers and prospects read in each ezine can give you insight on how to optimize your product selection, placement, and help to focus future marketing initiatives.

While your website makes the front end sale or sends the customer to your store, ezines provide you the opportunity to build on your relationship with your customer and encourage future sales. It increases the lifetime value of your customer.

While, there’s no doubt about the importance of a website, an ezine can prove to be a valuable marketing tool to, not only drive traffic to your website but to also build relationships with current and prospective customers.

What is Involved in Creating An Ezine?

Before you get started, it is important to take some time and research your competition. Do they have ezines? If they do, subscribe to them. Search their archives. What do you like about the ezine? What do you not like? What can you do better or differently from them? What can you learn from them?

Look at the ezine not just as a business owner with an eye for marketing but also review it from the eye of a consumer. It is vitally important throughout this entire process that you are able to get inside the head of your consumer.

Expect that you will take approximately 8-10 hours to craft your first ezine. After than, you can expect it to take approximately 4-5 hours per issue depending on how you’re distributing the ezine and how much copy you plan on offering. Set aside an hour and a half per article if you’re writing them all yourself.

o Creating the original design format for ezine 6 hours

o Creating the copy-2 hours (for a 1 or 2 article ezine)

o Formatting the ezine-1 hour

o Sending the ezine-10 minutes

o Testing/tracking-1 hour per ezine

As you develop a method for creating your ezine this process can be significantly shortened. I’m a writer so it takes me much less time to craft the copy but my graphic design skills are shall we say…challenged so it takes me much more time to design and format a ezine.

Regardless, the initial time commitment will be greatly shortened as you become more accustomed to the process. So don’t be deterred by the initial time commitment.

Ezine Vs Newsletter – Which is Right For Your Business?

Ezine and newsletter are two terms that are often used interchangeably among email marketers and their subscribers. On the surface, there appears to be little to no difference between the two. This is because both can generally be defined as an online publication that is distributed via the email system. With that said, these terms have two distinct origins and applications that set them apart.

Meet the Newsletter

Described as a newspaper or leaflet, the newsletter has been around for quite a while, going as far back as the Boston News-Letter in the early 1700s. Traditionally, it has been used to provide news or information to groups with interests in a specific topic. This aspect has not changed much as newsletters today are targeted at church members, students, business professionals and several other groups of people that share interest in a particular topic. What has changed is the method of delivery. While offline newsletters still exist, these publications have become more widespread online where they are distributed through the email system. Today, newsletters are an essential ingredient for email marketers looking to maintain communication with their target audience.

An Ezine

The term ezine is a portmanteau of the words electronic and zine. Contrary to popular belief, the term does not originate from magazine. It is actually derived from “fanzine”, a printed publication maintained by fans of specific niche topics. These publications are labeled as so because the fanatics typically freely distribute them, doing so out of passion for the topic rather than profit. Due to the similarities and the aspect of the internet, it is no surprise that the words ezine and newsletter are used synonymously. Many people have their own method of distinguishing the two, but only end up describing the same type of publication give or take a few factors. However, it is the diversity of the ezine that truly separates it from a newsletter.

Enter the Web

There are a number of ezines online. Some of the most common examples are EzineArticles, Ezine Directory and Amazines to name a few. These publications generally act as article directories, providing topics that range from email marketing and web hosting to health and finance. Many businesses, writers, and other professionals use these publications to gain exposure for their products or services, and increase traffic to their website. In this sense, an ezine is not like a newsletter at all. It runs on a web server and instead of delivering content via email, it does so from the web. So technically speaking, when most people refer to an ezine, they are actually describing a newsletter.

Clearing the Confusion

Deciphering an ezine from a newsletter can be very confusing and hopefully we did not make it worse. From a technical perspective, they are two different publications that offer their own unique advantages. When referred to synonymously, they are essentially one in the same. The good news for email marketers is that regardless of what you choose to call them, both can be a valuable tool that delivers immeasurable benefits for a marketing campaign.

Digital Magazines: A New Way to Grow Your Business Presence

Today the Internet has changed not only how people access & use the information but also their routine. The number of options when it comes to data sources has significantly multiplied over the last few years and most of them are only a click away. The type of customer that used to be loyal to only one or two information channels has today been replaced by an enthusiastic, demanding and more updated reader expecting to get the latest information quickly.

Digital magazine delivers several advantages, your content can be assembled into publications that can;

Be Auto-update making sure the latest and most updated content is instantly available

Be Built in seconds

Be published everywhere

Be where your audience is present

Encourage a better user engagement

Enjoy a higher click through efficiency

Extract value of archived content

Improved advertising opportunities

Native Apps

Turn your readers into distributors / editors

Introducing a digital magazine can benefit your business in several ways. They make a significant impact in your content distribution and other marketing plans on your content and the provisions of online traffic to your business.

The 6 benefits of digital magazines for your business are-

Global Audience Reach

With digital publishing, you get the benefit of reaching more readers beyond regional boundaries. It has become an influential way of retaining the interests of readers and maintains loyalty even when readers have shifted somewhere else. Readers can have access to the digital edition of the magazine.

Quick Publishing and Distribution

This type of publications helps in reaching and engaging more audiences in a short time. According to a survey, approx. 58 percent of digital magazine readers study their edition at the same day they get it.

Reduces Revenue Loss From Unsold Inventory

This publishing allows you to sell your latest issue copies without having the logistics and expense associated with unsold copies.

Better Awareness of Your Readers

For better customer satisfaction it's very important to have a two way communication. With the assistance of e-publishing software, publishers can easily track how a reader is engaging with a digital magazine based on tracing every click. Tracked information can act like a captured data that can be used in identifying most chosen topics by the readers, and thus gives publishers the opportunity to proactively improve future publications to meet the reader's interests.

Measure Advertising Goals

With the advancement in technologies of ad-management and ad-serving, now it's possible to know how many readers actually clicked on the hotlink given in the advertisement. There is even flexibility to add rich media into content using sound, video and interactive links, offering the reader an experience to watch a commercial and read more about the advertiser online, simultaneously, without opening a separate window and look for the advertiser or the product . According to a survey, approx. 73 percent of people reading online journals are likely to pay attention to the ads, by either reading the content or tapping on them.

Flexibility for Magazine Content

Often, one of the limitations that publishers have to work around is an inflexible layout of content, which is usually prolonged by the total number of pages fixed for a magazine. While in e-magazines, number of content pages can be increased without reducing the text to properly fit in the expected format or changing the layout. Also, there is no extra cost for printing or paper by including more pages to the online journals.

In today's digitally driven society, more and more people are using smartphones, tablets or other mobile devices. That's why it's important for businesses to adopt new changes and technologies to continue to succeed and exploit the ever-growing online world and the several benefits that it entails.

How To Stay Motivated While Article Publishing For Your Small Business

It is a lot of work putting an online business together as you have to constantly make calls, find ways to improve your website, and educate yourself on how to improve your business skills. If you are writing articles, it can also be a major challenge to stay on track writing articles weeks after week. The purpose of this article is to highlight some ways in which you can stay motivated so that you don't fall behind in terms of writing.

# 1: Always Reward Yourself For Reaching A Certain Number Of Articles Or Views And Pace Yourself Accordingly

Goals are always a good thing to have. They help keep you motivated because you feel that much better when you finally reach your goal. It is always good to reach a certain milestone because it gives you a chance to look back at all that you have accomplished up to that point. You should definitely reward yourself when you reach a specified number of articles or views so you can look back and reflect on all that you have accomplished up to that point. Always give yourself a chance to reflect on what you have done because it will give you motivation to do more.

It's always important to pace yourself whenever you have goals that you want to accomplish. Remember that it is better to write a few articles each week than to write them all in one setting. It is also advisable to take time during the week to think about what you will write and what you would like to communicate to your readers. This will help the writing process go smoothly.

# 2: Always Keep Track Of How Your Writing Is Helping Your Business And Look At The Big Picture

Remember that building an online business takes time and dedication. It will not happen with one article, even if it is a really important article. It takes a combination of articles and people reading them in order to see results. Nonetheless, every article that you write will bring some kind of result to your business whether it is more people reading your articles or more people clicking on the link you provide them in order to see your website. If you are using Twitter for your website and have linked it to your Ezine account, one of your articles may be retired to another person or you may start to get more followers for your account.

The important thing to remember is that each article is making some kind of impact which will eventually lead to your business prospering. It is important to step back and think about where you started out, back when your website did not have any views and you may have had no followers on Twitter and compare that to where you are today. Remember that your patience and perseverance will always pay off.