Increase Your Ezine Readership With These 11 Tips

Online newsletters (ezine’s) are a quick and effective way of reaching your clients. You are able to keep them informed about new products and special offers and they are a great way to get your clients back to your website or into your office.

However, as we are all aware, we are bombarded with hundreds of emails, so the trick is to keep your clients interested. We want to make sure that your ezine is actually read and not just trashed. Below you will find some invaluable tips to ensure your ezine is read.

1. Define your target market

Before deciding on what to include in your ezine, define your target market. There is no point sending out an ezine to the wrong market. Think about who they are, their demographics including age, sex, income level. Also work out what they would be interested in. The trick here is to focus your content on what is relevant to your target market.

2. Gain permission

These days with the introduction of the SPAM Act it’s imperative that you comply. As a business you must require permission from your recipients before sending any information to them.

This could be in the form of online signup or a consumer within your business. If you gain permission in the beginning – your clients will be expecting your ezine and hence this will increase the chance of it being read.

3. Give your ezine a purpose

Instead of just sending out information your clients may be interested in, ensure that your ezine has a purpose which is related to your business goals. Create a memorable, high impact ezine which your clients will refer to in the future and forward to their associates.

Articles should be focused on important aspects of your business from your clients point of view – not yours. You can also include information from happy clients which may be able to assist other clients or products and services from other companies who your clients could use.

4. Properly structure your ezine

Clients love consistency. For this reason your ezine should have a clearly defined template which doesn’t change from issue to issue. They can expect the same each time which makes it easier and quicker for them to read and find the information they require hence increasing your readership.

5. Get it done professionally

You understand as a business owner there is nothing more frustrating than receiving anything which is poorly structured or unprofessional. Which is why you should focus on your core business and let the professionals design your template. You need to ensure that your template reflects you company and branding – whilst being functional. A professional graphic designer can assist you with this.

The articles and information can either be written by yourself, your team or a professional copywriter. Just ensure that the language is directed at your target audience. Also check with suppliers, clients and associates who may like to include their articles – make sure it is relevant to your target market.

6. Tease your audience

In our time poor society, your clients will only want to read what’s relevant to them. Make it easier for them by including an article teaser and if they are interested they can click and read the entire article. It will make it easier for them to find what they are interested in – instead of not reading any of the ezine.

7. Personalize your ezine

Each and every one of your clients want to feel special and appreciated. The easiest way to achieve this is through personalization of your ezine. You can add their name to the introduction field or the product they last purchased, any field can be inserted to add that personalized touch. A little bit of work makes your clients feel special.

8. Send your ezine from a person

When sending your ezine make sure the email address is personal to someone – not [email protected] or [email protected] People are dealing with your business due to the people in it, they don’t want to deal with a machine. By having your ezine from a person, it makes your clients feel like they are part of your business process.

9. Make it appealing

People who are your clients are interested in people, they are not interested in companies. To increase your ezine readership make it personal. Include information about you and your life. You can also include team profiles so your clients know who is on the other end of the phone/email.

10. Give them an option to go further

As with any marketing or advertising activity you should always include an offer or a call to action. Don’t put in all the hard yards and not give your clients an option to go a step further. You can include a client only offer, a link to a special webpage or a contact us form. Make it easy for your clients to do business with you and you will generate results from your ezine.

11. Measure your results

Again with any marketing and advertising activity you should always test and measure. After each newsletter make sure you check which articles and parts were read and clicked on. These will let you know what your clients do and don’t like and, of course, include more of what they like next time. By keeping them interested they are more likely to continue reading your ezine.

It may sound like a time consuming process, however a professionally presented, well structured ezine can generate huge results for your business.

How to Use Search Engine Marketing Services to Increase Your Website’s Ranking

Did you know that link popularity plays a huge part in the ranking of websites by search engines? That means the more links you have point to your website, the higher your website will rank in the results. Now the question becomes how do get you high ranking websites to link to your website?

Webmasters can’t afford to mess around so they must obtain these high-ranking links very quickly. This is especially true of part-time webmasters; every minute is valuable. For that reason, you need to employ three techniques that can help you in your Internet marketing business and provide you with excellent link exchanges with other websites.

Three Internet Marketing Techniques To Help Website Owners Obtain Traffic

Technique 1 – Write An Article

If you want your website ranked by the search engines, you’ll need to write an article about the product/service you provide. By writing your article, your readers can learn who you are and what you are offering to them. Why should you write your article? At the end of it, you’ll place a resource box that gives the reader your website information as well as the URL for that site.

When another website or Webmaster chooses to publish your article, they’ll need to include the resource box. It’s easy to write an article. If you don’t want to do the work, you can hire freelance writers from Elance or some other free lance website. All you need to start a project is to hire a writer and have your budget.

Technique 2 – Submit Articles To Directories

Now that you have your article written, it’s time to submit it to different article directories. By publishing them in article directories, you ensure it gets picked up by ezine publishers as well as website owners who want quality, up to date information. You can find all kinds of article directories on the Internet. The more you submit to, the more backlinks you create for your website. Many article directories are going with the RSS technology. RSS stands for Real Simple Syndication, which means your articles will get further mileage.

Technique 3 – Do Your Own RSS Article Feeds

Another popular Internet marketing technique is using RSS feeds for your articles. You can easily use this by setting up a blog using WordPress.org or Blogger.com. If you’re not used to blogs, then you may want to settle on Blogger.com; however, if you’re more experienced, use WordPress.org.

Once you’ve got this set up, add your articles to the site. Make sure have a hyperlink back to your URL and have an Anchor Text using your targeted keywords. When the search engines spiders are sent out, you’ll end up higher in search engine rankings. Once you’ve done this, submit the new RSS feeds to both RSS directories and search engines.

As you see, it isn’t hard to get high search engine rankings but it will be necessary to create backlinks and do link exchanges to ensure that your article gets seen and read by all your visitors.

Why Publish An Article?

On the Internet, it is very possible to make money without selling any products. One way of doing so is through starting your own eZine, also known as an electronic newsletter.

In a nutshell, you send out your eZine issues on a periodical basis to your subscribers. The good part is that you have a flexible choice in automating the process of sending out your eZine issues for you or manually sending them on a periodical basis.

As an eZine publisher, not only can you easily achieve the benefits a conventional newsletter publisher enjoys without having to chop down several trees in the process, you can easily and conveniently spread your marketing influence and expertise to your base of subscribers from the shoes of an ordinary individual.

In other words, you do not have to invest in expensive printing equipment, brick and mortar business, and hiring staff just to run your own newsletter publication, resulting in a lot of time, money and effort saved.

Basically, all you need to start your own eZine are an auto responder and broadcast feature to go with, enabling you to reach out to your massive subscribers whom you can regard as your prospects, too.

All in all, if you do not have the commitments of creating your own product for sale, then publishing your own online newsletter can be one of the wisest decisions you will ever make, given the benefits of impressive marketing power and influence it can offer to you.

Publishing Your eZine – the Pros

There are several advantages publishing your own eZine can offer to you. Thus if the pros appeal to you, then publishing your own paperless newsletter can be ideal for you.

The most obvious reason publishing an eZine can be the most ideal business to you, is that it is so easy to start that any individual can do. There is no need to invest in starting a brick and mortar business or even staff and heavy machines for that matter.

In fact, you can do this from the comfort of your home, the most important thing you will need is an auto responder equipped with broadcast feature. Auto responders such as GetResponse and aWeber are highly recommended when it comes to publishing your own eZine.

In spite of the low start up cost and monthly fees, you can make money from several profit centres within the spaces of your eZine issues. You can make money from selling advertising space, just to name one.

Most importantly, you get to build your own personal media and spread your marketing influence, making you more valuable to product and service owners thus do not be surprised if you receive Joint Venture proposals every so often.

Given some of the best reasons in the world of Internet Marketing, publishing your own periodical eZine can be one of the best money vehicles you will ever acquire or even build.

Publishing Your eZine – the Cons

As with any other types of businesses, publishing your own online newsletter a.k.a. eZine has its share of drawbacks, in spite of the several benefits it offer.

The purpose of this article is not to scare you away with the disadvantages of publishing your own eZine, as the benefits are often more attractive. However, I will also show you how you can easily tackle the cons.

One obvious challenge most beginning eZine publishers face is the creation of eZine content. Creating your own content can be tiresome, especially if you are not a gifted writer and that you run out of ideas every so often that your publishing schedule may be threatening you.

A way of taking care of this problem is to create your content in advance. You can compile 30 days worth of content in one day, for example. If you are not blessed with writing skills, you can broker the writing task to capable freelance writers which you can find at places such as elance or rentacoder. While you need to pay for such services, you are at liberty to take the credit for written articles.

Alternatively, you can republish articles from article directories such as EzineArticles. This is a free method you can use in making content, provided you include the resource box of the original author and that the article has republishing rights conveyed.

In conclusion, you can easily tackle the content creation challenge using the mentioned methods that do not require writing on your part, free or paid.

Deciding the Nature of Your eZine

When choosing a topic to publish your eZine on, you must consider some important success factors that can determine the flow and goal of your eZine.

You are encouraged to write non-time sensitive contents such as short tips, mini stories and interviews. Doing so enables you to create content in advance so that you can conveniently dispense to your subscribers at a later schedule.

Topic-wise, you will do well to cater to a starving market that will always be on demand for the kind of content you offer. And by this, I mean that you should zero in onto a demand that has been, is and will always be there.

Relationships and dating are niches that have been on Earth long before the World Wide Web came up, for example. The food niche will always be there as long as there are chefs cooking for anyone with a stomach to fill.

Having said that, you also want to have a steady stream of products or services of your own or an affiliate you can endorse to your mailing list and make even more money.

This is also the reason why the Internet Marketing niche will remain one of the hottest niches there is, as products and services are created almost around the clock. As long as there are Internet Businesses cropping out, there will always be needs to be fulfilled.

Churning out eZine Content

Creating your own content can be a challenge if you publish your own online newsletter or eZine.

However, regardless of any topic you are publishing on, types of contents can be generally divided into four categories, namely factual content, short tips, mini stories and case studies.

Other than writing your own content, you can get your own unique content the quick and easy way by organizing an interview with an expert or leader in the topic.

Very often, this can be done for free and since the interviewee is writing out most of the content, there is nothing else for you to do other than giving the interviewee something valuable in exchange (maybe a meal!).

Now if you have money to spare, you can hire a ghost writer to write your content for you without taking any credit. Recommended professional marketplaces where you can seek ghost writers include elance and rentacoder

Another little known and underused method in getting your own content is via public domains. If you are not familiar with the term “public domain”, “public domain” simply means anything that is NOT protected under US copyright law.

This includes ALL works published before 1923 and, under certain conditions, works published up to 1978. And in this case, we are referring “works” to written materials such as reports, articles and books.

Republishing and repackaging public domain information can help you save time and effort from creating new ideas and content as they are readily available. On top of that, you do not have to pay royalties or copyright fees on that work.

If you like the idea of publishing content without any writing on your part, this method could be for you.

The 3 Best eZine Formats

eZine publishers today use any one or more of the 3 most commonly used eZine formats which I am about to describe to you in this article.

Ultimately, you can decide which format is the best choice for you, though each winning format has its pros and cons.

The text eZine is the most commonly published. The advantage of this format is that other than writing, you do not require any special skill to use a Word or Notepad program.

While the HTML format requires a certain degree of HTML skills on your part, you can add more sophisticated features to your issues, making them more appealing to your subscriber thus increases your readership value, something that text eZines do not have.

You can decorate your format, change your fonts, include pictures, and more. However, the drawback often faced by HTML is that they often get trapped into spam filters before they reach their subscribers’ inboxes.

The third and least used among the 3 formats is the PDF eZine. Publishing your eZine in PDF format can consume a lot of time and effort on your part but often make up in quality readership

Due to the commitment, PDF eZines are usually published on a monthly basis. The great part, though, is that you can put in your affiliate links in your PDF issue and allow your subscribers to pass the issue around.

Given the choices, however, you do not have to necessarily choose strictly one format, as some eZine publishers today do publish in more than one format.

What You Need to Start an eZine Publication

Starting your own eZine can be a lot easier than you think. This is because in the most basic necessity, all you really need to get started publishing your own paperless newsletter are wealth of content, auto responder with broadcast feature, and a website (which is optional).

Content. You can compile weeks of content ahead in advance and slowly dispense them to your subscribers. For example, you can compile 100 short tips in one day and dispense 10 tips once a week. In other words, you can compile 10 weeks worth of content in just one day!

Auto responder. Your auto responder is your asset. You need an auto responder to send your mails and eZine issues to your subscribers and store your data base of people subscribed to your newsletter. Some recommended auto responders include GetResponse.com and aWeber.com.

Website. You may be surprised that this is actually an optional component. In short, there are eZine publishers publishing their newsletters without a website! But of course, having your own website can offer you tremendous advantages, such as the ability to bring in more subscribers and having your newsletter indexed in the top Search Engines.

These are the things you need to get started on publishing your own eZine at its bare minimum. Do not underestimate the little you need, though, because several publishers today succeed well with only an auto responder and contents, with or without a website. And you can, too!

Writing The Right Kinds Of Articles For Your Small Business

Article writing is an excellent tool as it gives you recognition both professionally and personally. It is also a great way to help get more views for your business website. SEO programmers make it a major principle to write articles that will help increase viewership of your website. But article writing for your business requires a solid understanding of the right kinds of articles that will help yield the best result. This article will hopefully get you started on the right path towards writing effective articles.

#1: Look For The Keywords You Are Aiming For And Focus On Them

Every business is different and has different expectations for what keywords they are looking for. But the question is, how do you know what keywords to search for? The answer is based on what your business is and what your principles are. For example, if you are a franchise consulting company, your articles might focus on issues concerning franchising as well separate articles about consulting services. You may also choose to write articles about small business since many franchises usually involve small businesses for sale. You will have to do some research in order to uncover what keywords might work best for your respective business. The important thing is to focus your article writing efforts on those keywords.

#2: When You Write, It Is Preferable To Write From Your Own View As Opposed To Someone Else’s View

One of the beautiful things about writing articles is that it is not like writing an essay. There is no need to cite if you are writing about your own point of view. Article writing is a chance to express your own view or experience on a particular subject. This is often very useful as it gives the reader a chance to hear a fresh perspective on a particular topic that they may not have already heard. Going back to the franchise consulting example, you might offer some fresh perspectives on criteria you use to help others determine what franchise is a right fit for them. People may read that and get inspired by it. The important thing here is to do your best to write an original idea as opposed to simply copy one from another site as it increases your credibility as an author and also adds credibility to your business.

What Is The Purpose Of A Newsletter?

One of the primary purposes of a newsletter is to grow a list of prospects who are interested in the niche your newsletter is about. And of course, this is because the main purpose of a newsletter is to generate revenue for the owner. All other activities, such as giving away freebies and increasing traffic to an online newsletter website are secondary purposes meant to attract more subscribers and thus are ways to generate more sales in the future.

Savvy internet marketers use a newsletter as a way to pre-sell their subscribers. They send them free, high quality, useful information at regular intervals knowing that their readers will come to trust them and to believe that they really do have the ability to help them with whatever problem they are trying to solve. This is much more effective than attempting to close sales immediately, as many sales pages attempt to do.

Most people must be exposed to a product or service repeatedly before they will purchase it. On the average, a prospect visits a sales page SEVEN times before deciding to purchase. You can cut this number down by pre-selling your product or service through your newsletter.

So, how do you pre-sell your product or service to your subscriber?

You do this by writing articles related to whatever product or service you are offering to your prospects. For example, if your product is an e-book about list building, you would write several articles that teach your subscriber some basics about list building. Once you have published several of these articles, refer your subscribers to your product which includes more or more advanced ways to build a list.

Unfortunately, many new internet marketers do not understand this and will often end up avoiding list building because they feel that it is a time consuming activity that may not yield any profit in the long run. This couldn’t be further from the truth. As any successful internet marketer will tell you, “The money is in the list”!

A newsletter is one of the major building blocks of a successful internet business so setting up your newsletter properly from the very beginning is vital for your success. Publishing your own newsletter is the only real and almost effortless way to earn a steady income on the internet as it is an easy way for you to contact both your prospective and current customers.

Research shows that people read newsletters four times more than they read advertisements or brochures and are 7 times more likely to purchase a product from you than someone who is not your subscriber.

A good newsletter can improve your brand awareness, increase recognition of your name, establish you as an authority in your niche, and also help to set your business apart from your competition.

As a newsletter publisher, you can easily and conveniently spread your marketing influence and expertise to your subscribers.