4 Amazing Tips on Content Marketing for Small Businesses

Historically, small businesses have been slower in adapting to content marketing methods and / or strategies that are utilize by corporate marketers. However, as (SEO) Search Engine Optimization practices have evolved considerably in the last couple of years – it’s become more than obvious that small businesses need to add eBooks, comparison guides and how-tos, as well as other content strategies to remain in competitive rankings.

It doesn’t matter if content is outsourced to an agency that offers content management servicesor done in house – ideas for creative, informative and engaging content more than often becomes scarce.

Regardless of that fact, we have 4 amazing tips on Content Marketing for small businesses. Check them out below:

1. Develop a Calendar for Content Marketing. Developing a calendar for content marketing will allow you to document content strategies and methods. Also, it’s an awesome way to ensure that content creation is done in a timely fashion and remains on schedule. This amazing method for content creation is often neglected and overlooked by many small businesses.

Approximately, 61 percent of content marketers have said that their greatest issue when creating content is that it’s too time consuming. Only 44% of marketers have reported to keep a calendar with documented content marketing methods and strategies.

Developing and putting together a calendar that’s designated for content scheduling for the month is the 1st step in setting aside time to brainstorm, strategize, create and finally publish content.

2. You Need to Find Out What Works For You!Before you go on a scavenger hunt for inspiration on other websites you need to have a good understanding of the features and components of past content that has been beneficial to you and your small business.

We advise you to utilize Webmaster Tools and Google Analytics to check on the leading, trafficked web pages and queries, so that you’re able to identify what content has worked the best and which keywords have been used to find your content. Furthermore, it is recommended to use Social Statistics, as they can also, give you insight on content that has done really well.

You can check out Social Media performances by using services, such as – Add This, which embed buttons to share on blogs and also, have tracking info. These are user friendly dashboards, which offer information on an array of click backs and shares.

3. Comprehending Social Media Trends for Topics. Social Media networks and/or platforms are extremely helpful in getting new idea topics. Creating content revolving around trending topics will give you invaluable content ideas, which people are actively searching for on real time.

For instance, Twitter has now had trending topics accessible for quite some time. Earlier this year – Facebook introduced trending topics as well… If you need or want to view trending topics on a more local scale, then you can utilize Trendsmap, which offers users a close and intimate look on trending topics and news that’s over laid on a map with information from Twitter’s social media platform.

Amplify content by covering different aspects of a story. Take a stance that’s controversial in nature or supplement it by using an array of media options, such as – infographics or videos.

4. Use Content That’s Visual. Although, the majority of SEO practices tend to focus on text that will be digested by different search engines – now, visual content has become a lot more appealing and interesting for your fellow, human readers. People seem to be naturally wired to be more attracted and more likely to engage with visual content. Ninety percent of the info that enters the human brain is acquired visually.

With that being said, content that uses images receives an estimated 94% more views than content without any visuals.

A recent survey on marketers from Marketing Sherpa observed that visuals were the simplest form of content to create. Develop infographics utilizing research that’s been done already for content or you can outsource image and/or visual creation to add on to your blog posts. You can easily keep your users and visitors engaged and scrolling through your website pages by simply adding interesting and eye catching GIFs and still images to your written content.

If you’re running a small operation or business it is still essential that you remain in the loop. As always, content is vital to the success of your SEO campaign. Start incorporating these tips to your current and future content and you’ll notice that you’ll experience less difficulties coming up with new topic ideas and/or interesting content for your users and visitors.

What is an Ezine? A Brief Introduction

Although it can be defined in many ways, an ezine is basically an electronic magazine publication distributed via the internet. The term is often used interchangeably with “newsletter” due to their similar methods of delivery and overall purpose. Generally speaking, it can be centered around any topic the publisher chooses and obtains readers through consensual subscriptions. It is estimated that thousands of ezines are currently circulating throughout the internet everyday.

Benefits of Ezine Publishing

An ezine can help you establish an online presence and maintain continuous communication with your audience. More importantly, it can be a key revenue driver that enables you to enjoy a profitable and successful business. It makes a great way to build a quality list of subscribers and keep them informed about your offerings or whatever is happening in your field. Because you have complete control over your publication, you have the power to customize an ezine with the styles and features that give your content the maximum impact. You also have the option to offer advertising space to interested marketers, a factor that could provide you with a consistent stream of revenue should your publication become a success.

Ezine Topics

As we mentioned above, an ezine can be centered around any topic you prefer. Keep in mind, however, that it is best to focus on your area of expertise. For example, there are publications based on day cares, Information Technology, and simply general topics. While this should go without saying, it just would not make sense for a publication to offer tips on web design when your business involves selling mortgages. Creating an ezine based on a topic you specialize in or enjoy tends to make writing the content much easier. Several markers choose to create publications that coincide with their website since it is where the bulk of their subscribers are obtained.

Ezine Publication Releases

Just as you have control of the content, you also have the freedom to publish your ezine as frequently as you would like. Of course the frequency depends on various factors, but if you only have a small number of subscribers, you may want to consider only publishing once a month. This way, you do not come off as over aggressive and scare away the few readers you have. As your list of subscribers grows, you may feel comfortable publishing on a weekly or bi-weekly schedule. The most important of aspect of ezine publishing is consistency. Do not get your subscribers hooked with a few good issues and then hang them out to dry when they are craving for more.

An ezine can be a powerful marketing tool that supports your entire business. While promoting one takes a lot of dedication and hard work, the rewards of building a successful publication is worth every bit of it. Because you are provided with consent from your subscribers, you can send out company news, announcements, advertisements, discounts, or what ever works best for your audience. With the right approach, you can make an ezine a viable solution for your business.

Choosing Your E-Zine Topic – 3 Hints for Making Your Decision

Choosing the topic of your ezine is no light decision. I have put together 3 hints to take some of the strain off your brain and get you going in the right direction.

1.Share your passion.

What are you passionate about? If you’re publishing an ezine for your business, then I hope it’s your company, product or service that holds your passion. But those aren’t the only motivations for ezines.

Whatever your passion, writing about it will make your ezine strong. Passionate writing, whether it’s about tying flies for fishing or piecing together heirloom quilts, is powerful writing. When you write with passion it ignites the page and excites your readers, making them want to read more.

2.Research the competition.

Get on the internet and search the ezine directories for other ezines with topics that are similar to yours.

There are many ezine directories with free access; all you have to do is put in the time and effort to research them. To find out which ones are free type “free ezine directories” into the search engine on your computer.

What will you need to research once you find your ezine competition?

oLayout – Which layout was appealing to the eyes as well as user friendly?

oContent – Did you find any of the content of value to you? Was it presented in an appealing way?

oLength – What was the average length of the ezines that you liked the most?

oArticles – Were the articles of interest and in keeping with the ezine topic? Were they well written and engaging?

oWriting style – What type of writing style did your favorite competitor’s ezine have? Was it a friendly, conversational tone or a preachy, soapbox one? How about your least favorites?

oAdvertisements – What was the ratio of advertisements to articles in your favorites? In your least favorites?

By studying the competition in this way you will get a strong idea of what you want your ezine to include or exclude and thereby sidestep potential setbacks.

3.Research reader interest.

There is a big difference in need to know and want to know. Most people read very little because they need to know something, they read because they want to know something.

Someone who needs to know something will only read enough to get the bare facts. Someone who wants to know something will read like a sponge, absorbing everything they can about the subject.

Find out what your subscribers want to know about your topic and you’ll have a loyal following that can’t wait to see your next issue in their inbox.

How do you find out what potential subscribers want to know about your topic?

oSearch the blogs – There are hundreds of blogs on every topic imaginable. A quick search of popular blogs in your topic will show you what people want to know about that topic.

oWeb traffic reports – If you have a website pertaining to the topic of your ezine, read your traffic reports. They will tell you which of your pages is most popular, thus giving you an idea of what your potential subscribers want to know.

owordtracker.com – This site accurately tracks what people are typing into their search engines. This will give you up-to-date information on what the hot topics are.

If you follow your passion, research your competition and research reader interest you will be head and shoulders above the crowd in publishing an ezine that gives your subscribers just what they want. And, I know that’s just what you want.

Increase Your Ezine Readership With These 11 Tips

Online newsletters (ezine’s) are a quick and effective way of reaching your clients. You are able to keep them informed about new products and special offers and they are a great way to get your clients back to your website or into your office.

However, as we are all aware, we are bombarded with hundreds of emails, so the trick is to keep your clients interested. We want to make sure that your ezine is actually read and not just trashed. Below you will find some invaluable tips to ensure your ezine is read.

1. Define your target market

Before deciding on what to include in your ezine, define your target market. There is no point sending out an ezine to the wrong market. Think about who they are, their demographics including age, sex, income level. Also work out what they would be interested in. The trick here is to focus your content on what is relevant to your target market.

2. Gain permission

These days with the introduction of the SPAM Act it’s imperative that you comply. As a business you must require permission from your recipients before sending any information to them.

This could be in the form of online signup or a consumer within your business. If you gain permission in the beginning – your clients will be expecting your ezine and hence this will increase the chance of it being read.

3. Give your ezine a purpose

Instead of just sending out information your clients may be interested in, ensure that your ezine has a purpose which is related to your business goals. Create a memorable, high impact ezine which your clients will refer to in the future and forward to their associates.

Articles should be focused on important aspects of your business from your clients point of view – not yours. You can also include information from happy clients which may be able to assist other clients or products and services from other companies who your clients could use.

4. Properly structure your ezine

Clients love consistency. For this reason your ezine should have a clearly defined template which doesn’t change from issue to issue. They can expect the same each time which makes it easier and quicker for them to read and find the information they require hence increasing your readership.

5. Get it done professionally

You understand as a business owner there is nothing more frustrating than receiving anything which is poorly structured or unprofessional. Which is why you should focus on your core business and let the professionals design your template. You need to ensure that your template reflects you company and branding – whilst being functional. A professional graphic designer can assist you with this.

The articles and information can either be written by yourself, your team or a professional copywriter. Just ensure that the language is directed at your target audience. Also check with suppliers, clients and associates who may like to include their articles – make sure it is relevant to your target market.

6. Tease your audience

In our time poor society, your clients will only want to read what’s relevant to them. Make it easier for them by including an article teaser and if they are interested they can click and read the entire article. It will make it easier for them to find what they are interested in – instead of not reading any of the ezine.

7. Personalize your ezine

Each and every one of your clients want to feel special and appreciated. The easiest way to achieve this is through personalization of your ezine. You can add their name to the introduction field or the product they last purchased, any field can be inserted to add that personalized touch. A little bit of work makes your clients feel special.

8. Send your ezine from a person

When sending your ezine make sure the email address is personal to someone – not [email protected] or [email protected] People are dealing with your business due to the people in it, they don’t want to deal with a machine. By having your ezine from a person, it makes your clients feel like they are part of your business process.

9. Make it appealing

People who are your clients are interested in people, they are not interested in companies. To increase your ezine readership make it personal. Include information about you and your life. You can also include team profiles so your clients know who is on the other end of the phone/email.

10. Give them an option to go further

As with any marketing or advertising activity you should always include an offer or a call to action. Don’t put in all the hard yards and not give your clients an option to go a step further. You can include a client only offer, a link to a special webpage or a contact us form. Make it easy for your clients to do business with you and you will generate results from your ezine.

11. Measure your results

Again with any marketing and advertising activity you should always test and measure. After each newsletter make sure you check which articles and parts were read and clicked on. These will let you know what your clients do and don’t like and, of course, include more of what they like next time. By keeping them interested they are more likely to continue reading your ezine.

It may sound like a time consuming process, however a professionally presented, well structured ezine can generate huge results for your business.