An E-Zine is an online newsletter, sent via email, to people on your marketing list. If you don’t have a marketing list, it’s difficult to SEND an E-Zine, and you miss a whole list of functional marketing options. The key component here is building a list, and I can help you with that, but first, let’s discuss all the reasons why you NEED an E-Zine.
1 – Invitation to Bring People Back
People really will forget about you, if you don’t INVITE them to come back to your site, or have some way of connecting with them to bring them back to your website. An E-Zine offers at minimum, an announcement feature that you can use whenever you publish a blog post, telling people – Hey, come see my latest informational blog post.
2 – Another Income or Revenue Building Source
Did you know you could sell ads for your E-Zine? People who are interested in what you offer, may also be interested in other like minded business offers, and those people will pay for advertizing in a related publication. These can sell for as little as $10 – $15 per publication, or as much as $2,000 per publication.The value of the ads is dependent on the number of people on your list. Yeah, we’re back to building you a great list!
3 – A Means of Distributing Informative Articles
Informative articles and valuable content can be shared in your E-Zine, with links back to your website. This drives traffic, builds revenue, and grows your page rank for your website. By creating an informative base of knowledge about your industry at your website, you attract more clients who need information, and gain new clients who want what you offer. Article Marketing goes well with List Building.
4 – Invitation to Participate in Specials and Discounts
Adding a discount certificate or special pricing section to your E-Zine encourages buying customers to come back for a special deal. You send them a coupon in their email, to be printed off – or not, and they bring their coupon to your business to get a great price on items or services you sell. You’d think they won the lottery with the speed some of them return to get their 10% discount!
5 – Invitations to Events
Whether you participate in frequent flyer programs, special annual events and holidays, or just randomly hold a book signing at the local book store, you’ll want to share these details with your Marketing List. More importantly, they’ll want to know. Grow a list of participating team members and share these details with them. If they’re on your list, it’s easy, just send them out an email update and tell them about your event.
Yeah, you really do need a list. Your list will help your business grow by providing you access through a permission-based ezine publishing service that helps you with the process of growing your list, reducing the churn on your list, and improving your communication efforts with the people on your list.