An ezine is an online publication that is sent to readers via email.
Ezine advertising is highly targeted which means that you can instantly get to your specific audience with an advertising campaign in an appropriate ezine. People who like baking read baking ezines, people who are interested in health and fitness read health-related ezines, people who want to make money online read business opportunity or internet marketing ezines, and so on.
The key to success with ezine advertising is to match up the ezine content to your offer. This means that if an ezine has a substantial readership it does not automatically mean that it will attract your target market. It might sound good that a certain ezine has tens of thousands of subscribers, but if you are trying to sell a product that has no relevance to those subscribers, you will waste your money.
It is much better to invest in an advertisement in a smaller, more targeted, ezine which will get you far better success and cost you much less.
Individuals who read ezines are doing so simply because they requested it, and thus have a significant interest in what the content of the ezine. This is why ezine advertising is a great niche-marketing resource as you can reach people who are already interested in your product or service.
An additional effective factor about ezines is that they are sent by email. Email is the most powerful form of marketing on the internet. Also, ezine advertising is never categorized as junk mail because the people who read ezines have opted in to those publications. The only people who receive a particular ezine are the people who requested it.
The 3 popular types of ezine advertising.
A solo ad is basically an email sent to the ezine's list of subscribers. When you purchase a solo ad, your ad is the only message the reader sees, and so the name, "solo" is created. While these ads are more expensive, a solo ad is your best option for ezine advertising if you have proven ad text and if your website or landing page works well.
Sponsor ads are located in the middle or at the top of ezine. You usually will not be the only sponsor ad on the page, so make sure your ad is unique for the highest possible effect. Sponsor ads are less expensive than solo ads.
When you buy a sponsor ad, check precisely where the ad will be positioned before you buy.
A typical classified ad is a text ad, normally between 3 to 5 lines long and arranged with other ads in a specific section. Classified ezine advertising is like the classified ads in your local newspapers.
The internet is the greatest advertising medium ever produced but because there are so many people online selling products and services the market is crowded and very competitive.
Therefore you need a competitive advantage for your online business and a way of advertising almost any product to almost any audience easily and at low cost. Ezine advertising does this for you.